Chilled - Brand Design

For our Branding class, we had to create a brand for our final project. My brand was a sorbet ice cream company called Chilled. The sorbet is sold in stores across the United States. The name Chilled creates a stress free environment, inviting the customers to sit back, relax, and have a cup of their favorite sorbet. Chilled has multiple flavors that include Strawberry, Lemon, Vanilla, Mint, and Chocolate. Each flavor contains a small amount of champagne in the ice cream to help chill you out. We had to create a logo, favicon, social media graphics, magazine ads, and brand style guide.  

On the left is the stacked and horizontal logo for Chilled. When designing the logo, I decided to have the Chilled zone sign in the logo. I added icicles or mountains to represent coldness that reminds people of ice cream or sorbet. 

I wanted the social media pages to be built around the colors I have selected for my brand. The colors I choose to use were different shades of blue and purple because these colors remind the audience of coldness and ice cream / sorbet. When creating the ads, I chose the approach of showing what the packaging looked like and what the sorbet looks like in the cartons. I wanted the taglines on the Instagram and magazine ads to capture the audience's attention reminding them when you eat sorbet made by Chilled you are simply relaxed, calm, and cool. 

Grace Alverson Design © 2022